![]() I argue that this meme is characteristic not of the global appropriation ofĪ broad ‘Japanese anime style’, per se, but a specific, affectively appealing ‘Ghibli style’, one that is fully part of non-Japanese fans’ own popular cultural repertoires. ![]() In the Totoro meme, Japanese and non-Japanese fans alike appropriate the now-iconic image of Satsuki, Mei and an umbrella-toting Totoro at a bus stop from Hayao Miyazaki’sġ988 film, Tonari no Totoro (My Neighbor Totoro), to their own fannish ends, creating fan art that inserts favourite characters from other media into the scene in ways that often have a doubled semiotic resonance. This article is an exploration of the ‘Totoro meme’ as a site of affective, transfandom pleasure.
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